What This Book Is About
Sunday Thoughts: Authenticity in Action brings together a series of reflections on authenticity, storytelling, consumer behavior, AI, leadership, and culture.
Born from quiet Sunday mornings, these thoughts form a deeper conversation about what it truly means to build brands and lives rooted in integrity, clarity, and presence.
This is not a “marketing manual.”
It’s a thoughtful exploration of the tension between performance and purpose, noise and meaning, visibility and values.
Who This Book is For:
This ebook is ideal for:
-
Marketers, brand strategists, and communication professionals
-
Founders, leaders, and creators shaping narratives and decisions
-
Anyone who values thoughtful, intentional storytelling
-
Readers seeking clarity in a world saturated with artificial messages
-
Professionals who want deeper insight into consumer expectations and cultural shifts
What Will You Learn -
Chapter Highlights
-
How to distinguish genuine brands from opportunistic ones
-
Why empowered consumers now co-author brand narratives
-
The modern CEO dilemma between purpose and performance.
-
How to grow responsibly without sacrificing long-term value.
-
AI vs. human creativity and why meaning still requires a human voice
-
The balance between the science and soul of communication
-
How ESG becomes a strategic advantage, not a checklist
-
Why internal culture is the true foundation of authenticity
-
Personal branding through integrity, consistency, and presence
-
What the future demands from brands and from the people who lead them
Preview - Quotes from the Book
“Authenticity isn’t just a buzzword. It’s a compass.”
— Foreword
“In a digital age where marketing can be automated, trust cannot.”
— Chapter 1
“AI can generate content. But it can’t generate meaning.”
— Chapter 5
“Your brand isn’t built on your best day. It’s built in the quiet, hard moments when no one’s watching.”
— Chapter 9
“Authenticity isn’t a destination; it’s a continuous journey.”
— Final Reflection
About the Author
Natália Conde is a strategist in branding, communication, and marketing with over a decade of experience helping brands and leaders communicate with clarity and authenticity.
Her work blends psychology, philosophy, consumer behavior, creativity and strategic thinking, always grounded in integrity and meaningful storytelling.
Sunday Thoughts brings together the insights behind her most-read reflections, transforming them into a cohesive narrative on what it means to build, lead and show up authentically.
What Readers Will Gain
By reading this ebook, you will:
Understand the true markers of authentic brands
Recognize how consumers shape modern narratives
Learn to build long-term value through responsible decision-making
Strengthen your communication and leadership voice
Develop a deeper sense of alignment between intention and expression
Gain clarity on how to navigate branding in an AI-driven future
FAQ
Is this ebook for beginners or experienced professionals?
Both. It’s accessible, but brings depth and perspective that benefit any level.
Is it a technical marketing book?
No. It blends strategy, culture, psychology, leadership, and communication.
How many pages does it have?
43 pages of original content and reflections.
When do I receive the ebook?
Immediately after purchase. The download is automatic.
Is the ebook practical or philosophical?
It’s both—grounded in real-world brand experience, but with thoughtful, elevated insights.